NON-SOUTHERN PRODUCTS
A number of U.S. agribusiness firms have significant investments in Mexico.
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These include Campbell Soup, General Mills, Ralston, Purina, PepsiCo, CPC International, Kraft foods, Coca-Cola and Pilgrim's Pride. For example, Pilgrim's Pride, the fourth largest chicken producer in the United States entered Mexico in 1988 with an initial investment of $25 million. From its initial 480 thousand kilos of locally produced birds per week of production, it is now the second largest chicken producer in Mexico with 2.7 million kilos of chicken and an investment of about $180 million.
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Sales of these affiliated companies grew rapidly before NAFTA following the opening of Mexican industry to foreign investment, from $1.6 billion in 1987 to about $6 billion at the start of NAFTA in 1994.
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These sales stagnated at that level for the first few years due to the peso crisis.
PROCTOR & GAMBLE PRODUCTS
| Antiperspirants |
Old Spice, Secret, Sure |
| Baby Care |
Charmin, Children's Pepto, Dreft, Luvs, Pampers, Pampers Kandoo |
| Batteries |
Duracell |
| Colognes |
Old Spice |
| Cosmetics |
Cover Girl, Max Factor |
| Deodorants |
Old Spice, Secret, Sure |
| Dish Care |
Cascade, Dawn, Ivory, Joy |
| Feminine Protection |
Always, Tampons |
| Hair Care |
Aussie, Head & Shoulders, Herbal Essence, Infusium 23, Pantene, Physique |
| Hair Color |
Clairol, Herbal Essence |
| Health Care |
Fibersure, Metamucil, Pepto - Bismol, Prilosec OTC, PUR< Therma Care, Vicks |
| Household Cleaners |
Bounty, Mr. Clean, Mr Clean AutoDry Carwash, Scentstories by Febreze, Swiffer |
| Laundry |
Bounce, Cheer, Downy, Dreft, Era, Febreze, Gain, Ivory, Tide |
| Oral Care |
Braun, Crest, Crest Whitestrips, Fixodent, Gleem, Glide, Scope, Oral - B |
| Paper Products |
Bounty, Charmin, Puffs |
| Personal Cleansing |
Camay, Clairol, Herbal Essences, Ivory, Noxzema, Olay, Old Spice, Safeguard, Zest |
| Pet Health & Nutrition |
Eukanuba, Iams |
| Prescription Drugs |
Actonel, Asacol, Dantrium IV, Didronel, Macrobid, Macrodantin |
| Prestige Fragrances |
Baldessarini, Boss, Boss Skin, Bruno Banani, Dolce & Gabbana, Escada, Ghost,
Hugo, Lacoste, Naomi, Campbell, Puma, Valentino |
| Shaving Care |
Braun, Gillette Fusion, Gillette M3 Power, Gillette Satin Care |
| Skin Care |
Braun, Gillette Complete Skin Care, Noxzema, Olay |
| Small Appliances |
Braun |
| Snacks and Beverages |
Folgers, Home Cafe', Millstone, Pringles |
| Special Fabric Care |
Febreeze |
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